Market To Your Local Area
If you have a local business and need to get more customers, you can’t just reply on passing traffic or your existing customer. You need to actively market so that new customers can easily find you and buy from you.
Small Business Website
Excuse me for being blunt but there is absolutely no reason why every business should not have its own website given that there are many website programs that are free and easy to use. So if you don’t have a website, get one. It does not need to be a bells and whistles wiz bang site, but at the very least it needs to have a page about your business and your contact details.
Make sure your website is optimised for your keywords – or in plain english – make sure the words that you want to come up for when people search for you are actually on your web page. Google can’t guess what your business is about, you need to tell them by having the words prominantly on your website.
Make sure your website has a site map and that the site has been submitted to google.
Local Business Listing
There are many free local business directories that you would be mad not to be in. These include True Local and Google Places. Spend time getting your listing up for the right categories.
Social Media Marketing
Depending on your business, social media can be a cheap and easy way to get your message out there. Set yourself up on LinkedIn, create a facebook fan page and start engaging with your customers online.
Lastly consider investing in local newspaper and internet advertising. With internet advertising you are catching people at the time when they are looking for what you have to sell. Make sure the page they go to from the ad has your contact details and a clear call to action.
Want Your Own Part Time Marketing Department?
You can do all the above yourself but if you don’t have time or its all to hard and always goes on the back burner, then I can help.
Hourly, half day and full day rates available to get your business out there.
I can work virtually or can come to you if you are located in Melbourne’s south eastern suburbs – Prahran, Armadale, Malvern, Caulfield, Oakleigh, Moorabin, Brighton or St Kilda.
Give me a call for a complimentary consultation. Call Clotilde on 0407 867 894