Start with the basics: Travel Website Template
Make sure your travel website contains the following basic information.
- Your Contact Details – prominent phone number / emails
- What you are offering / tour description
- Beautiful photos of the actual places you will see, accommodation and food
- A more detailed Itinerary – what is included and not included in the price
- Prices / peak – off peak – early bird specials – group discounts
- Booking information and key travel dates and cancellation policy
- Terms and Conditions
- Client Testimonials including photo, full name and city / country the person is from
- Social Media Links to facebook and pinterest
- Social Media Feed of positive comments
- As an extra – what to bring / additional things to do / maps / links and other resources
Word Of Mouth: Build Your Online Community
If you think about how you make a decision about where to spend your holiday, you may come up with the idea of where to go because your friends or family recounted their latest holiday or you saw their holiday snaps on facebook.
If your latest holiday destination choice was not influenced by friends or family then you still may seek out people who have been where you want to go to get their opinion about where to go, where to stay, where to eat and what to do and see.
Then when you are ready to plan your holiday you probably spend quite a bit of time on the internet comparing places and prices and looking at articles and reviews.
Write Very Specific Travel Articles
Write and publish travel articles on your blog and on other websites so that you become the expert & go to person for that destination. If your travel website is for a popular destination write a travel article with a very particular person in mind. For example if you were selling trips to Paris you could write:
- What to do with your teenage kids in Paris
- Visiting Paris in a wheel chair
- See Paris in 3 days on a shoe string
- Paris shopping secrets
- Paris Top 10 Gourmet Stops
Travel Websites Must Haves
It is vitally important that your travel site connects to your social media accounts like facebook and pinterest where customers can share their travel experiences and pictures. Your best advocates are your past clients as they will be talking to friends, family and colleagues about their holiday – where they stayed, what they did, where they ate and how they got there. If you have a travel website you should have an active social media account ad do everything you can to get your clients to like / follow / endorse your social accounts.
Things you can do:
- If you are a tour company, or if you took any pictures on the tour, post those pictures on facebook and invite your clients to go and see the photos.
- If you are a tour company invite your guests to join you on facebook to stay in touch with the other people on the tour.
- Create an useful app that requires facebook sign-in and automatic sharing on their facebook page.
- The easiest way to get customers to join you on facebook is to get them interacting with facebook during the tour – so post updates, maps, pictures of activity you did the previous day. This way as they are experiencing the tour, updates about what they did are going to their friends.
Stay On Top Of Travel Review Sites
As a travel site, you must must must stay on top of travel review sites and ensure that any negative reviews are addressed. Ask happy customers to write a review. Strike when the iron is hot – so if you can get guests to write reviews when they are on the tour or at the location. The longer you leave it the less likely someone is going to act. Offer incentives for customer reviews and don’t be afraid to ask for a review.
The Power Of Photos
Leverage the power of photos – share photos on instergram, pinterest and facebook – make sure you tag them with your company name and the location of where the image was taken. Consider adding a branded watermark to your images so that they don’t get used by others and so people can find your website by looking at the image.
Use branding in your pictures – the tour guide wearing the branded T-Shirt, the branded bag, signage in the background.
Travel Website Resources
Think about your traveller – what kind of thing could you offer them that would be of value? eg brochure, Maps, recommendations about what to do, where to eat etc. Capture the person’s email address in exchange for this resource so you can send follow-up emails with promotional offers or additional information.
Share The Love – Travel Website Links
Don’t be afraid to link to other people’s websites especially if they are complimentary. Link to restaurants, muesums, accommodation sites, maps etc, Just make sure the link opens in a new window so that the person visiting your website can get back to it and does not disappear on someone else’s site. If you are sharing the love – make sure you track how many people you are sending to other people’s websites. You may be able to get a referral fee, discount or some other benefit. Use Google analytics to do this – its free.
Ask other relevant websites to link to you. Tell them why they should link to you and for what mutual benefit.
If you have a travel destination or tour website you need help with or need to build, you can call me on 0407 867 894 or email me at [email protected]by